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What is 4delite?
4delite is a cloud-based rich media publishing platform -- the first self-service solution for advertisers who want to create exportable rich media ads that work across mobile and web platforms, including the iPhone and iPad.
The drag-and-drop system enables easy do-it-yourself design, publishing and tracking of IAB and MMA-standard ad formats. No programming required.
With 4delite you can:
- Export Flash and HTML5-friendly ads that can be viewed online and in mobile web browsers, and even within Safari and Opera on iPhones and iPads.
- Upload an unlimited number of fonts (OpenType and TrueType).
- Upload your own image assets (including vector files: .svg).
- Discover images through our image feeds from Fotolia, flickr, Bing and Google Images.
Since we architected a format-agnostic data model, 4delite’s platform is future-proofed to create any rich media format. Today we offer the standard rich media format used most in advertising, Flash, but we also support HTML5-friendly formats.
You can use 4delite specifically in the areas of online advertising if you have to:
- pitch a client
- prototype ad creative for a display campaign
- produce the actual rich media ads you want to place on Yahoo, AOL, Google, Facebook, Microsoft and anywhere else online.
All creative is clickTAG compliant and ready to be served through all the major ad servers/networks.
Watch the 2-minute video demo here. Watch the extended 10-minute demo here.
What problem does 4delite solve?
4delite removes the high cost of developing engaging mobile and online ad creative. Save thousands of dollars and hours invested in hiring Flash or HTML programmers to get stunning rich media creative. You can create as many display ads as you want within 4delite for free. You can export multi-format files directly to your computer and publish wherever you want.
What stage is 4delite in?
4delite is angel-funded. Its platform became available to the public March 15, 2010.
How does 4delite make money?
While 4delite’s self-service platform is free to publish and export files, users have the option to upgrade to premium plans if they want to access certain enhanced features.
4delite technology can be licensed by major ad networks to allow enterprise customers to quickly create and place mobile and online ads. The company also offers enterprise packages on a monthly basis for agencies.
How is 4delite different from others?
- Creating rich media on 4delite is completely free.
- You can take your ads with you – files are completely exportable.
- Only 4delite lets users publish .swf and HTML5-friendly output with back-up .gifs.
- There is no minimum spend.
- 4delite is intuitive.
- 4delite enables users to design in context.
- 4delite has over 100 animation effect combinations.
- 4delite offers templates that fit the specifications of major publishers.
- 4delite offers a free Google AdWords converter to turn keyword ads into display ads.
- 4delite offers pixel-level control.
- We are designing a solution to solve the workflow problem in advertising, whereas all other solutions are single-point solutions.
- 4delite is an interoperable platform.
- 4delite has extensible and searchable meta data descriptions that can scale work with the most complicated optimization engines out there.
What's the history of 4delite and who is behind it?
4delite is an angel-funded start-up. Its five-person team is based in San Francisco. 4delite began a preview to the public on January 4, 2010, and opened fully to the public on March 15, 2010.
Founders
Eugene Walden
Co-founder and CEO of 4delite. Eugene Walden is a successful serial entrepreneur and an award-winning UI designer whose work has been held by hundreds of millions. He founded and sold NetDoubler, winner of the MacWorld Magazine Networking Product of the Year award, to Asante Technologies in 1996. He designed the first widely-deployed mobile Internet browser for Phone.com. Eugene also managed the UI team at Scalent, where he earned accolades from InfoWorld Magazine for the UI design of the Scalent platform in 2007.
Andy Laursen
Co-founder and President of 4delite. Andy Laursen started his career at Bell Labs, and was VP of Development at Oracle, where he was one of the early kernel architects. While at Oracle, he wrote Oracle RAC, and later led the teams responsible for the Network Computer and the massively scalable video server. Later, as SVP of Product Development at Phone.com, Andy led the engineering and product management teams to build carrier-class software and to define the WAP/WML standards. Most recently, he founded and was VP of Product Development at Scalent.
Mary Ray
Co-founder and VP of Marketing of 4delite. Prior to 4delite, Mary Ray was VP of Marketing & Product at a Sony Pictures Entertainment company (Crackle, formerly Grouper.) Her deep domain expertise in marketing management and proven track record has provided her the opportunity to work with a variety of venture-backed start-ups and new media companies since the late ’90s.
Advisory Board
Mike Herring
A technology industry veteran, Mike Herring served as CFO of Omniture, Inc. and currently serves as vice president of operations at Adobe Systems Incorporated. He brings deep domain expertise and executive-level leadership building global technology businesses from the ground up and steering software companies to sustainable long-term profitability and revenue growth. As CFO of Omniture for five years, he helped grow annual revenues during his tenure from $20 million to over $350 million through aggressive organic expansion and five acquisitions in the on-demand marketing services industry. Earlier in his career, Herring served as CFO of MyFamily.com (now Ancestry.com); vice president of finance at ThirdAge Media, and controller of Anergen. He is a Certified Public Accountant and holds a B.A. in Economics and Political Science from the University of California at Los Angeles.
Roger Lang
Named one of the 50 most influential people in the history of the financial risk management by the industry's flagship magazine, Risk Magazine, Roger Lang is an established Silicon Valley entrepreneur. He currently sits on several boards of both for-profit and non-profit organizations. In 1986, he co-founded C-ATS Software and worked as vice president of client services. In 1989, he launched Infinity Financial Technology, which grew to become one of the world's leading suppliers of derivatives trading and risk management software. As CEO, he led Infinity through its initial public offering in 1996, and its subsequent merger with SunGard Data Systems in 1998. Mr. Lang remained chairman of the board of Infinity, a SunGard Company, until July 1999. In addition, Mr. Lang is active in the Southwest Montana ranching community.
Steve Cutcliffe
President of CSI Capital Management. Prior to joining CSI, Steve Cutcliffe served as Founder and President of 3Bridge Capital. Prior to 3Bridge Capital, he served as Managing Director of Hanson Investment Management, an institutional investment management firm with $1.5 billion in assets under management. Mr. Cutcliffe has worked his entire career in the financial services industry and specializes in institutional and high net-worth individual financial management. Steve is a graduate of Dartmouth College (B.A. Economics and Government), and the Amos Tuck School of Business Administration (M.B.A. 1986).
Will Price
From 2005-2008, Will Price was Managing Director at Hummer Winblad Venture Partners, where he played a key role in the firm’s investments in Move Networks, Replay Solutions, Mulesource, Star Analytics, Hubpages, Kwiry, Infopia, SlideRocket and Widgetbox. He left Hummer Winblad Venture Partners to lead WidgetBox (now known as ClickTurn). Prior to joining Hummer Winblad, Will was a Senior Vice President with Pequot Ventures, where he focused on investments in information technology. Previously, Will served as CEO and COO of several software start-ups. He has also worked with the Boston Consulting Group, Infinity Financial Technology and Morgan Stanley. Will graduated from Harvard College and earned his M.B.A. from the Kellogg Graduate School of Management at Northwestern University.
Jon Staenberg
Having worked with venture backed companies for more than a decade, Jon Staenberg has participated in over 100 deals. In this capacity he has started his own company, worked full-time in other companies, and consulted to over 50 startups. He is one of the most experienced venture capitalists in the Pacific Northwest, having raised two funds totaling over $100 million. After working in the marketing area at Microsoft for six years, he joined Virtual i-O as VP of Sales & Marketing. During the last eight years, he has been engaged in business planning, business development, financial planning and fundraising, recruiting and mergers and acquisitions work for a variety of Silicon Valley and Seattle-based startups.
Jon serves on the boards of Class.com and Micropath, and is on the advisory boards of New Vine Logistics, Vista Broadband, Prime Advantage, Time Domain, Atlantes.com, OneName, Syncronex, and uReach.com. Jon graduated Phi Beta Kappa from Stanford University, where he received his B.S., M.A., and M.B.A. While at Stanford, he started and ran two successful companies. Jon grew up in Omaha, Nebraska and is a hardcore Nebraska Cornhusker fan. In his spare time he collects sports ticket stubs.
Contact for additional questions
cerff@4qryvgr.pbz